About Me

Alex Martínez
Principal Software Engineer
My Philosophy
I am a Principal Software Engineer. This means I operate at the intersection of business strategy, software architecture, and operations.
I don't just write code; I design systems that businesses run on. I believe that technical decisions must always serve business goals. Complexity is the enemy, and simple, robust systems are the hallmark of seniority.
My mission is to bring big-tech engineering rigor to growing companies, ensuring they have the technical foundation to scale without collapsing.
Core Tenets
Simplicity, Reliability, and Value. If it doesn't drive value, we don't build it. If it's not reliable, it's not done.
Focus Areas
Technical Strategy
Long-term vision over short-term hacks.
System Design
Scalable, maintainable, and observable architectures.
Mentorship
Elevating the team's capabilities.
Education
Degree in Computer Engineering
Universitat Oberta de Catalunya (UOC)
Journey
A decade of engineering evolution
Principal Engineer (Fractional / B2B)
Strategic technical leadership for companies. Cloud architecture, System Design, and Engineering Culture.
Senior Cloud-Native Engineer — Lative
Driving event-driven architecture and high-scale data processing on .NET & Kubernetes.
Senior Software Engineer & Cloud Lead — FXStreet
Led critical migrations, performance engineering of financial data systems, and cloud cost governance.
Software Engineer
Building the foundations. Backend, Mobile, and Web development.